Pura Vida Charity Surfrider

The Surfrider Foundation is dedicated to the protection and enjoyment of the world's oceans, waves and beaches through a powerful activist network. It focuses its efforts on five key areas: beach access, clean water, ocean protection, coastal preservation and reducing plastic pollution.  For every bracelet sold, Pura Vida will donate 5% of the purchase price ($100K maximum) to the Surfrider Foundation, an organization dedicated to the protection and enjoyment of the world’s ocean, waves, and beaches for all people, through a powerful activist network.