Welcome to the first dealer website completely dedicated to exclusively bringing you anything and everything Nixon. In 1989 we took what little resources we could find and pushed all of our chips into a growing segment of sports industry. We set up a small pro shop to cater to the boardsport industry with little more than some ambition and dreams for what we would like to see in the future. Nineteen years later we have seen sports rise and fall, companies go big and then bottom out and the art of "Standing Sideways" revolutionize the world as we know it. A few things have remained the same, we still have ambitions and dreams for the future, but nearly everything else has changed.

In 2003 we partnered with Nixon watches and underwent a project to make BoardCo.com one of the largest online Nixon retailers in the world. 4 years later our partnership with Nixon produced BoardCo.com/Nixon - the first online dealer to exclusively cater and showcase the full Nixon lineup. Whether you are looking for a better way to tell time, an upgrade in the fashion category or even a little bit of bling - we have what you need. So sit back, spend some time and pick out just what you or someone you care about really want. Also, don't forget to let us know how we can help you out.

Always stay true to yourself,

The BoardCo Team